The email team for dog dental care and daily supplement brands. We handle strategy, copy, design, Klaviyo campaigns, automations and subscription retention. The whole channel, not just a few flows.
Little things, done often. Here's to keeping the good stuff going.
KEEP IT GOING ↗Skip, move or keep
the next delivery.
Customers aren't buying your dental powder or daily chews just to receive marketing emails. They're trying to build an easier, healthier routine for their dogs. Your email should feel part of that relationship — and your business should see the value when they come back.
We focus on the dog products people actually use, run out of and come back for. That's what makes the relationship after checkout matter.
Dental powders, chews, water additives and daily oral-care routines. Great first orders are a start; keeping the routine going is where email matters.
Joint & mobility, gut health, probiotics, allergies and skin & coat. Products built around consistency deserve communication that fits real dog-parent routines.
Our work is equal parts retention thinking and visual craft. Here's what that could feel like across the dog brands we work with.
For the little daily moments that keep your best friend smiling.
From morning walks to cozy evenings. Keep the little rituals going.
FIND YOUR ROUTINE →
You're in control of the next delivery. Keep it, skip it or choose a better date.
These are original, illustrative concepts for a fictional brand (“dailygood.”), not campaigns or verified results from a client. Visual direction and wording would be built around each real brand.
Not just a pretty email. Not just a strategy deck. A team that can own the thinking and ship the actual work.
Channel direction, commercial priorities, customer lifecycle and ongoing oversight.
The calendar, messaging, offers and campaigns that belong in your customers' inboxes.
Brand-right copy, creative direction and email designs made for real screens.
Welcome, abandonment, post-purchase, replenishment, winback and more.
Thoughtful subscription emails, customer education, delivery flexibility and reactivation.
Inbox health, segmentation, measurement and improvements that connect to the business.
Retention Director + Creative Director. One connected email team.
Talk about your brand ↗When you're spending on acquisition, every order after the first matters. We care about more than Klaviyo-attributed revenue: the repeat purchase rate, subscriber behavior and the margin behind it.
No made-up brand results here. The chart is a transparent, hypothetical example.Example only: $45 initial customer acquisition cost, $24 contribution per order before CAC. Excludes overhead and other costs. Not real client data, guaranteed outcomes or an attribution claim.
You'll know who's thinking about your retention and who's directing the creative. No mystery team.
I'm Willy. I work in retention and lifecycle marketing for DTC brands, with a focus on what happens after the first purchase. The real goal isn't more emails. It's a healthier, more valuable customer relationship.
On the creative side, we bring experienced Creative Director-led email design and brand storytelling. That means the commercial idea and what actually lands in the inbox aren't two separate conversations.
A few things worth knowing before we talk.
We're an email marketing and retention service. We don't sell dog dental care or supplements. We work with the DTC brands that do.
No. Our two focus areas are dog dental care and daily dog supplements, especially brands built around repeat orders and subscriptions.
Yes. We can cover retention strategy, campaigns, copywriting, email design, lifecycle automations, Klaviyo implementation and ongoing optimization.
We can discuss where director-level ownership or creative execution would add value. We won't recommend duplicating work you already have covered.
If you sell dog dental care or daily supplements, let's talk about the customers you already have, the next orders you want and whether we're a fit to run your email channel.
Book a 30-minute intro ↗No long pitch deck. Just a conversation.